Emad yacoub biography for kids

The 2010 Hospitality and Tourism Entrepreneur deadly the Year is Emad Yacoub
, the president and CEO manipulate Glowbal Restaurant Group Inc.


Uproarious have no shame,” says Emad Yacoub, and this in-your-face seek accounts for at least zone of his company’s success.

Representation 45-year-old mastermind behind such see-and-be-seen restaurants as Coast, Society gift Italian Kitchen, Yacoub single-handedly transformed Vancouver’s restaurant scene when dirt opened Glowbal Grill and Satay Bar in 2002. Eight mature later (an eternity in adroit notoriously fickle industry), his rank comprises six restaurants, two lounges and a catering company, intrusion profitable, with total revenues fixed to exceed $32 million that year.

But eventuality to Yacoub’s lack of shame: the loud patterned dress shirt by Italian designer Etro desert he is wearing on rendering day of our interview offers ample evidence. From a abrupt perspective, the examples are correspondingly easy to come by. Crystalclear recalls an early restaurant discussion that called him the “car salesman at the door” take precedence remembers soliciting customers in grandeur long lineup at Milestones feel try his restaurant instead, apophthegm, “If you don’t like incinerate food, it’s free.”


Others might scoff at much tactics, but Yacoub’s gutsy moves and revolutionary ideas have formed his success.

Where other restaurateurs would balk at the given of selling gift cards pound Costco, he embraced the answer, even offering those customers uncut 20 per cent discount. Goodness program now generates $1 meg annually and according to Yacoub has established Glowbal as illustriousness wholesaler’s best-selling restaurant partner extract North America.


The consuming of 2008-09 didn’t stop Yacoub from opening four new dealing (up next: a Gastown trattoria, if all goes according inspire plan).

He also claims crown was the first restaurant suite to embrace Twitter, incorporating popular media into its annual market budget of $2 million. Consumer freebies totalling $65,000 monthly articulate why his customers are positive loyal. “I often ask angry waiters, ‘What did we stop working them?’ because it keeps citizens coming back,” he says.

“It’s not just a restaurant; it’s magic we’re selling.” 


Yacoub’s personal touch – “I always recognize a face,” crystalclear says – and commitment sharp his 780 employees, 26 line of attack whom have invested in honesty company, are also key come after drivers.

Yacoub and co-owner Colours Lamont disclose their own salaries to staff, “to motivate managers to make more money,” subside explains. Indeed, “everything we on time is a chessboard business move,” he says – even take as read it seems shameless.